Full Cycle Email Management

Presented by Brian Blood

This talk discusses three key points in managing email campaigns:

1. Creating an Email Message is part art and part science. It can contain HTML, but it's not really a web page. Your viewer might be using webmail or Outlook Express or even someone on a shell account using Mutt. Are all the necessary parts of your message present and accounted for, in the right order and properly encoded and perhaps even in multiple languages?
2. Sending The Message. Do you queue? Do you mail()? Do you SMTP? The answer to what works for sending a message in a particular environment is usually: It Depends.
3. A Rejected Message. Blacklists, overzealous spam filters, delays, rate-limiting. There are a thousand reasons why your message has been bounced back. How to intercept that rejection and what to do about it is as integral to a high volume email generating system as sending the message in the first place. Getting a reputation that you don't respond to bounces is not a good place to take your organization.

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